Sunday, October 28, 2012

Superheroes Be Damned: Summer Box Office Ticket Sales Down 100 Million From 10 Years Ago

The studios can spin the numbers all they want.  Truth is, less people are going to the movies than ever before.

According to box office tracker Exhibitor Relations, this summer's take ended up at $4.27 billion, down from last year's $4.4 billion.  Actual admissions were 526 million, down over 100 million from the summer of 2002.

There's no doubt that the summer was blockbuster driven, with The Avengers grossing $1.5 billion worldwide and The Dark Knight Rises earning nearly $1 billion.  Still, there were an awful lot if disasters--both critical and commercial. Battleship, Abraham Lincoln: Vampire Hunter, Dark Shadows: all of them bombed. 


The Labor Day weekend closed out with the clumsily-named Oogiloves In The Big Balloon Adventure, which managed to gross an anemic $885,000 in its first six days of release.  Problem is, the film cost roughly $40-50 million to make, proving that even four year olds are getting blase about movies.  (It never struck the producers that you don't introduce a new line of unknown characters by releasing a major film on a holiday weekend?)

Has your movie going dropped since the advent of superior HDTVs, streaming, and Netflix?  Did sticky floors, rude moviegoers, and poor theatrical presentations drive you from the theater screaming?  Or are you like me, and unwilling to take out a small business loan just to see an IMAX presentation?  Comment and let's get the conversation started.